Lumen Goods

A full checkout rebuild and retention strategy that doubled quarterly revenue for a one-person candle brand.

The challenge

Lumen Goods was selling well at markets but the online store converted at barely 1%. Cart abandonment sat above 80%, and the founder was manually reconciling payments every weekend.

The checkout asked for too much, offered every wallet Shopify supports, and broke on mobile — where 70% of traffic arrived.

What we did

We rebuilt the checkout flow end to end: fewer fields, the two wallets customers actually used, and express payment above the fold on mobile.

Then we wired a three-email abandoned-checkout sequence and a post-purchase upsell, and set up monthly payout reconciliation so fees stopped leaking.

On retainer, we ran weekly CRO experiments on the product pages — image order, description length, bundle pricing — and kept the winners.