Coastline Supply
Pricing and retention strategy that raised average order value 58% and turned a seasonal shop into a year-round business.
VISIT THE STORE ↗The challenge
Coastline Supply did 70% of its revenue in four summer months. Average order value was stuck at $46, and nearly every sale came from a discount code.
Winters were cash-flow survival. The owner had tried ads, but customer acquisition cost ate the margin.
What we did
We rebuilt pricing around bundles and a free-shipping threshold set just above the existing average order, which moved AOV without touching base prices.
A replenishment and loyalty program gave summer buyers a reason to return in the off-season — wax, fins, and gift cards carry the winter.
Retention email replaced discount blasts: early access, restock alerts, and a birthday offer. Discount frequency dropped from weekly to quarterly.
"January used to be dead. This year it beat last June. That's the retention work, full stop."